A handy portfolio and resume for Ryan Connors
Let's work together.
Work experience
Community Engagement Coordinator
Regulatory Affairs Professionals Society | March 2021 - Present
Own our organic social media accounts on LinkedIn, Facebook, Twitter and Instagram
Manage online message board community for regulatory professionals
Report on KPIs on weekly, monthly and per-campaign basis using custom dashboards
Lead social media campaign development for news, marketing and membership
Audience Development Specialist, Social Media
U.S. News & World Report | May 2019 - August 2020
Lead social media strategy for content from U.S. News Health, Education and Money verticals
Worked with writers and editors to optimize content for Facebook, Instagram, Twitter and LinkedIn
Used Parse.ly, Adobe analytics and Facebook Insights to plan long-term social strategy
Created custom graphics for U.S. News Instagram account
A/B tested social copy, topics, designs and photos on various social media platforms
Web Producer and Writer
Turner Sports | February 2019 - May 2019
Wrote about college sports, mainly college basketball, with a focus on search traffic
Used Parse.ly analytics and Google Trends to optimize stories for different audiences
Managed website layout, headlines, photos for homepage and sport-specific pages
Edited stories written by NCAA.com contributors
Social Media Manager
MyBookie Sportsbook | August 2018 - February 2019
Created and operated Facebook, Twitter, Instagram accounts
Made graphics using Photoshop
Breaking News Writer, Land of 10
Cox Media Group | Jan 2017 - June 2018
Published breaking news stories directly to the web and to our app
Promoted content on the site’s Facebook pages and Twitter accounts
Used Google Analytics and Facebook Insights to make editorial decisions
Managing Editor and Staff Writer
SB Nation's Testudo Times | May 2015 - June 2017
Oversaw all content, had final call on editorial decisions, set website layout
Wrote 15+ articles per week, including breaking news, game recaps, features and analysis
Operated Facebook, Twitter, Instagram accounts
Published works
Regulatory Affairs Professionals Society
Silverback Strategies
Google Analytics 4 is Here. What do Marketers Need to Know?
U.S. News & World Report
Instagram: Here, here, here, here, here and here.
Twitter: Here, here, here and here.
Facebook: Here, here and here.
You can find Instagram stories I designed at this link.
The Slant, a newsletter on college football
If we can only save a few weeks of college football, which should they be?
Instagram post: 3 simple reasons why UConn makes sense as the first FBS program to cancel football for 2020
Let’s check in on 2 of college football’s old-guy rebuilds
NCAA.com
1 big thing to know about each women’s Sweet 16 team for the 2019 NCAA Tournament
UCF was THIS CLOSE to pulling off March’s biggest upset against Duke
5 reasons why Zion Williamson’s return for Duke-Syracuse was electrifying
3 things to watch for in Michigan-Michigan State’s Big Ten battle
Land of 10
How Purdue quietly became one of college basketball’s best teams
The hundreds of breaking news and SEO stories I wrote during my time at Land of 10 appear to mostly wiped from the to the internet now that the site is gone. I can assure you there were literally hundreds of them, from blog posts on college football rankings that raked in thousands of viewers on Google to viral breaking news stories that helped our young website gain a footprint on social.
Testudo Times
Maryland tried to give DJ Durkin a second chance. He didn’t deserve one.
Will Likely won’t play another down for Maryland football, and he’ll be missed
Education
Graduated with a B.A. in Journalism from the University of Maryland, College Park in 2017.
References available upon request.